When Design is Not Art

Often times conveying the significance of aesthetics is difficult to companies and clients alike. While personal preference may have a role in design, it really takes the back seat in our approach to user experience design. Often times in our industry you will hear people say “I don’t care what it looks like, I just want it to work”. Well, in the field user experience (UX) design, how it looks IS how it works. The two concepts are intrinsically tied together. The Oxford Journal states it well:

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”

While there are many design and development disciplines that can go into this process, it is an ongoing endeavor in an ever-changing landscape of new technology and social climates. The principles behind the need for UX will not likely go away anytime soon. The reason for this being that this need stems from the nature of human behavior. So if you are presenting information to an audience, selling product, or providing a service, you need to know how your audience is consuming their technology. Knowing the standards is one thing, improving those standards is another. Neuromarketing, and behavioral science don’t guess, or look for what is trendy, they are looking at what works. Making what works artistic… well now that’s icing on the cake.

If you need help understanding why your past efforts aren’t working, please consult us today.