Blog and Resources


Stealth Marketing

Viewers are more receptive to your posts than you would think. Most people view Twitter and Facebook as social networks, not marketing machines, as a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This


An incredible way to be found on the web!

Using social media for business will boosts your site’s SEO. Search engine crawlers can differentiate between pages which are consistently getting traffic and which pages are just out there not garnering any hits or views. A great strategy for SEO, and probably the most important part of achieving top rankings


The Importance of Social Media for Web Traffic

Postings on social media outlets can be used as a highly effective tool to drive targeted traffic to your website. Just creating a new page on your site is like taking an incredibly great photograph, you want the world to see it and bask in its glory, but you don’t


Integrity Wins The Day

In business today your reputation is your brand. Maintaining integrity is increasingly more critical to your business, and how others perceive your business practices. While how you treat your customers is very important, it’s also important how you treat your competition. Blazing your trail with a scorched earth policy might


Functional Design

While we are proud to have built many of our client’s first website, we have also done our fair share of replacing broken ones. What is a broken website? Do you have an hour or two two hear us explain? Well, let’s just say a broken website is any website


Small Town Business

Small town businesses may not generate the same revenue that big city businesses do, but then small town businesses don’t have the overhead that requires those earnings either. That translates into better margins. When it comes to getting local customers, big is not better. Google favors local businesses in mobile


Marketing Struggles

As inbound marketing struggles to capture the elusive return on investment with ever increasing levels of behavior analysis, Account-Based Marketing (ABM) has captivated the B2B market with promises of obtaining those “prime accounts”. The glaring truth in this seems to be that targeted marketing is vastly more effective than other


When Design is Not Art

Often times conveying the significance of aesthetics is difficult to companies and clients alike. While personal preference may have a role in design, it really takes the back seat in our approach to user experience design. Often times in our industry you will hear people say “I don’t care what


Mobile Performance… It’s a big deal

Since mobile and tablet overtook desktop internet usage in 2016, a lot has changed in how we approach the concept of web design. While the concepts of “mobile first”, and “responsive design” get a lot of attention in our industry, something you hear very little about is performance optimization. Part


Websites 101

If you have an existing site, or are looking at building your first, this article may bring clarity to your decision-making process. The key factor that every site owner must consider is the return on your investment. How is this effort and investment going to generate more business or profits


The “Competition”… isn’t.

It would be remiss to dispel the notion that we have competition, but locally we really have a significant leg up over the “competition”. While we could sing our own praises to tell of our happy clients who have prospered through our services, we’ll just focus on the bottom line.


Business Relationship Building

If done properly, social media can lead to great business relationship building. A key component of social media platforms such as Twitter and Instagram is the interaction you get to have with your customer base — you can see their tweets and status updates to get insights into their daily