{"id":228,"date":"2024-02-26T14:12:19","date_gmt":"2024-02-26T19:12:19","guid":{"rendered":"https:\/\/digitalmktgrp.com\/?p=228"},"modified":"2024-02-27T08:25:00","modified_gmt":"2024-02-27T13:25:00","slug":"websites-101","status":"publish","type":"post","link":"https:\/\/digitalmktgrp.com\/websites-101\/","title":{"rendered":"Websites 101"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"228\" class=\"elementor elementor-228\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f20111 e-flex e-con-boxed e-con e-parent\" data-id=\"61f20111\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a1db0f elementor-widget elementor-widget-text-editor\" data-id=\"59a1db0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>If you have an existing site, or are looking at building your first, this article may bring clarity to your decision-making process. The key factor that every site owner must consider is the return on your investment. How is this effort and investment going to generate more business or profits for the site owner? The strategies involved here vary as much as the budgets for this investment do. At the entry point your may be simply securing a position for a future investment while making your presence known in the digital world. This is a soft launch of your digital identity to give you the essentials required to then consider the next level of web marketing. This level of marketing is marketing with a measurable action. At this level we have a conversion point (or many points optimally) that can generate leads, convert sales, create awareness, or leverage market share. How well this performs depends on the level of investment you make in one of two avenues. If you have the time and the vision, a well branded web marketing campaign built to accomplish it\u2019s mission can run on it\u2019s own steam. This is the \u201cIf you build it, they will come\u201d style of approach. Great care should be taken to define your audience, and their various touch-points. Once you know who you are engaging, and you have the proper means of communicating your mission to this audience, you can focus on refining the process as you see fit. Another mode of web marketing initiative is to build what is functional and promote it heavily through ad spend, affiliate marketing, and other forms of search marketing. This method has some definite advantages, but generally is best suited for less competitive markets. Beyond these initiatives are other levels of service that either resolve business process requirements, or facilitate other informational or resource oriented web-based initiatives. Whatever your objective we have a strategy to get you on your way to reaching your online business solution. Just remember these key factors:<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686936a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"686936a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/digitalmktgrp.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> <b>Make it for people<\/b>: Even Google is analyzing how user friendly your site is.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mobile-alt\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M272 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h224c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM160 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm112-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h200c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  <b>Make it mobile<\/b>: Mobile first in this new digital age. Responsive design doesn\u2019t always mean mobile first.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:cc=\"http:\/\/creativecommons.org\/ns#\" xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:sodipodi=\"http:\/\/sodipodi.sourceforge.net\/DTD\/sodipodi-0.dtd\" xmlns:inkscape=\"http:\/\/www.inkscape.org\/namespaces\/inkscape\" width=\"800px\" height=\"800px\" viewBox=\"0 0 30 30\" id=\"svg822\" inkscape:version=\"0.92.4 (f8dce91, 2019-08-02)\" sodipodi:docname=\"flash-on.svg\" fill=\"#000000\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"><defs id=\"defs816\"><\/defs><metadata><\/metadata><g inkscape:label=\"Layer 1\" inkscape:groupmode=\"layer\" id=\"layer1\" transform=\"translate(0,-289.0625)\"><path style=\"opacity:1;fill:;fill-opacity:1;stroke:none;stroke-width:1.99999988;stroke-miterlimit:4;stroke-dasharray:none;stroke-opacity:1\" d=\"m 21.185547,3.0019531 c 0,0 -8.764468,10.8011299 -9.201172,11.7187499 -0.26873,1.04979 0.891999,1.953125 2,1.953125 0.184666,0 0.393629,-1.5e-4 0.597656,0 L 10,27 c 0,0 8.762514,-10.80113 9.199219,-11.71875 0.268729,-1.04979 -0.892,-1.953125 -2,-1.953125 -0.184667,0 -0.393631,1.5e-4 -0.597657,0 z\" transform=\"translate(0,289.0625)\" id=\"rect1485\" inkscape:connector-curvature=\"0\" sodipodi:nodetypes=\"ccscccscc\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  <b>Make it quick:<\/b> This is akin to mobile. Speed is a major factor in your user\u2019s experience, and Google\u2019s ranking process. With mobile devices speed is a major consideration.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" fill=\"#000000\" height=\"800px\" width=\"800px\" id=\"Capa_1\" viewBox=\"0 0 442 442\" xml:space=\"preserve\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <g> <path d=\"M30,140h382c0.008,0.001,0.014,0,0.02,0c5.523,0,10-4.478,10-10c0-3.746-2.059-7.011-5.107-8.724L226.32,1.532 c-3.254-2.043-7.387-2.043-10.641,0l-191,120c-3.773,2.371-5.522,6.953-4.289,11.236C21.624,137.051,25.543,140,30,140z M221,21.81 L377.286,120H64.714L221,21.81z\"><\/path> <path d=\"M432,372h-10v-30c0-5.522-4.478-10-10-10h-10V180h10c5.522,0,10-4.478,10-10s-4.478-10-10-10H30c-5.522,0-10,4.478-10,10 s4.478,10,10,10h10v152H30c-5.522,0-10,4.478-10,10v30H10c-5.522,0-10,4.478-10,10v50c0,5.522,4.478,10,10,10h422 c5.522,0,10-4.478,10-10v-50C442,376.478,437.522,372,432,372z M382,332h-20V180h20V332z M302.667,332V180H342v152H302.667z M262.667,332V180h20v152H262.667z M199.333,332V180h43.334v152H199.333z M159.333,332V180h20v152H159.333z M100,332V180h39.333 v152H100z M60,180h20v152H60V180z M422,422H20v-30h80.611c5.522,0,10-4.478,10-10s-4.478-10-10-10H40v-20h362v20H134.723 c-5.522,0-10,4.478-10,10s4.478,10,10,10H422V422z\"><\/path> <\/g> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  <b>Make it with purpose<\/b>: This site is your salesman, and he\u2019s hourly. Get to the point, and quickly. While marketing hype may stroke your ego\u2026 \u201cain\u2019t nobody got time for that\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lock\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 224h-24v-72C376 68.2 307.8 0 224 0S72 68.2 72 152v72H48c-26.5 0-48 21.5-48 48v192c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V272c0-26.5-21.5-48-48-48zm-104 0H152v-72c0-39.7 32.3-72 72-72s72 32.3 72 72v72z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  <b>Make it secure:<\/b> Obtain an SSL certificate on any site with transactions of data or money, and strongly consider a Sitelock for any\/all sites. If you use a vulnerable system such as WordPress, a Sitelock should be required.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-expand-arrows-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 344v112a23.94 23.94 0 0 1-24 24H312c-21.39 0-32.09-25.9-17-41l36.2-36.2L224 295.6 116.77 402.9 153 439c15.09 15.1 4.39 41-17 41H24a23.94 23.94 0 0 1-24-24V344c0-21.4 25.89-32.1 41-17l36.19 36.2L184.46 256 77.18 148.7 41 185c-15.1 15.1-41 4.4-41-17V56a23.94 23.94 0 0 1 24-24h112c21.39 0 32.09 25.9 17 41l-36.2 36.2L224 216.4l107.23-107.3L295 73c-15.09-15.1-4.39-41 17-41h112a23.94 23.94 0 0 1 24 24v112c0 21.4-25.89 32.1-41 17l-36.19-36.2L263.54 256l107.28 107.3L407 327.1c15.1-15.2 41-4.5 41 16.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  <b>Make it scalable<\/b>: Make sure your efforts today won\u2019t hurt you tomorrow. This will require a plan for the future, but an ounce of strategy is worth a pound of DOH!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79231a7 elementor-widget elementor-widget-text-editor\" data-id=\"79231a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<div class=\"col-sm-8 col-content\">\n<div class=\"ccm-custom-style-container ccm-custom-style-main-311\">\n<p>We at Digital Marketing Group hope this information is helpful, but if you want to discuss your specific needs, please don\u2019t hesitate to contact us directly.<\/p>\n<\/div>\n<\/div>\n<div class=\"col-sm-offset-1 col-sm-3 col-sidebar\">\u00a0<\/div>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you have an existing site, or are looking at building your first, this article may bring clarity to your decision-making process. The key factor that every site owner must consider is the return on your investment. How is this effort and investment going to generate more business or profits for the site owner? The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/posts\/228"}],"collection":[{"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":7,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/posts\/228\/revisions\/237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmktgrp.com\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}