Is a turn-key solution always the right solution for saving cost?

At Digital Marketing Group, we’re all about...

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Have an existing website?

We can make it perform better. Need a website? We build web marketing business solutions, not just WordPress templates. If you want to find out what the differences are, contact us for more information. Call: (330) 343-1476

Why is Reputation Management Important?

Reputation management is a practice that companies use to help shape the public opinion of their brand or services/products....

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Digital marketing (internet marketing) is a term that we use for any marketing that is online.

Technology has taken over our lives and it is almost a requirement that your business should leverage all digital channels...

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Why wouldn't you want to grow your business?

If you're new to digital marketing, you may just be confused with how many options there are. We recommend getting started...

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Why Should I Care About Responsive Design?

Around 80% of the total web traffic today is using a mobile device - cellphone, tablet, 2-in-1, etc. to access the internet....

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Why Is Brand Awareness Important?

When business starts to slow down, it is almost always the fault of declining brand awareness. It is important to have a realistic...

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Can A Digital Marketing Agency Help Me?

Presenting your brand to customers is a huge challenge that any business faces on a daily basis. Every business needs to have...

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Should I Just Use A Site Builder?

The difference between getting a site that is custom built to what you need it to be and an online editor such as Wix or SiteBuilder...

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Should I Invest In Digital Marketing?

In today's market, almost every one of your prospective clients are found online. Traditional forms of advertising have...

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What Should I Do To Increase Facebook Interactions?

Facebook is rapidly pushing almost 1.5 billion monthly active users, so it's a smart move to get a page to represent your brand. However, you can't just create a page and expect leads to jump on it. You have to create a page that users want to notice, Like, and engage with. You should start by picking a profile picture and cover photo that potential and existing customers can recognize. It could be a brand logo, or a photo of a product that people will notice. It is very important to stay recognizable. Follow this up by filling out the 'About' section with a brief, descriptive description of your brand as this is one of the first places that people will look while viewing your page. We also recommend linking your website from your Facebook, so users can easily find it from your profile. One of the most important things that you'll want to do for your Facebook page is to stay active and interactive. If somebody comments or messages your business page, you'll want to respond in a professional and informative manner, as quick as you can (business hours permitting, of course).

If you'd like to learn more about social media marketing and how Digital Marketing Group can help you, contact us for a free consultation. 


Why is DMG Different?

Digital Marketing Group offers top-notch digital marketing from a talented team. What makes us different? We have years of experience offering the services that we have and with services including web design & development, video production, social media marketing, lightning fast hosting, personalized customer support and more, how could you go wrong? To us, the user experience is the most important aspect of business and whether you're a local business or a national chain, our personalized in-house content management system can support you. If you want to experience what makes Digital Marketing Group different, contact us for a consultation, or visit our website at http://digitalmktgrp.com/


What Is Retargeting?

Have you ever viewed some product on a website only to watch it follow you wherever you go on the internet? This is retargeting. Retargeting is a very efficient way of creating conversions and brand recognition. Advertising services track what sites your users visit then dynamically display advertisements based on the content they viewed on your website throughout their network of websites. This allows you to display a targeted advertisement because you already know the user is interested in your products. Retargeting is best used in part of a digital marketing strategy. It is recommended for these strategies to involve content marketing, targeted displays, and retargeting. At Digital Marketing Group, we build a customized strategy that is good for your brand. To learn more about how we can help your brand grow, contact us via our website or call us at (330)-343-1476.


When Should You Update Your Website?

This shouldn’t even be a question, right?

It’s unlikely that you would ever forget that your business or brand has an online presence, but your content and look of your site might say something different to your visitors and potential customers.

We get it. You're busy running your business and making sure that product is selling. Fortunately for you, at DMG we are always thinking about your website.

What content your site displays can be as important as the technologies used. It’s why we believe that there isn't a one size fits all approach in website design. Your content should be fresh and stay updated, so that it can convey to your customers that you are still there! At DMG, We look at what you have and take the time to understand your goals before we begin brainstorming on how to grow your brand's presence.

Are you proud of your website? What about the content on it? If you were a customer, would you do business with your company? It might be time for a few updates, or even a complete re-design! Connect with us for a free estimate.


What Is Responsive Design?

The usage of smartphones and tablets browsing the internet is rapidly increasing and the amount of users is advancing towards 80% of the total web traffic. Depending on your business, mobile traffic could absolutely be essential to your growing your brand and product. No matter what device, you want to deliver the best user experience to any visitors to your site.

If your website is responsively built and considered mobile-friendly, search engines such as Google will actually boost the ranking of your pages on their mobile search results. This is being done to help the average consumer locate much more relevant results while they are searching the internet from their mobile devices.

We know what you're wondering. How can you tell if your website is mobile-friendly or not? You can use this link to test your pages: https://www.google.com/webmasters/tools/mobile-friendly/

What if your website isn't mobile friendly? We can help. Check out our services page to learn more about what we do as a company and how we can help. If you're still interested in learning more about what we can do to help, give us a shout.


Why Should My Password Be Secure?

On almost every site that you register to on the internet, there are certain requirements for your password. These requirements range from the use of special characters to avoiding entire words. This frustrates a lot of people because they want to stick to what they know. We know you really want to keep using ‘password1234’ but there is a method to the madness for why you shouldn’t and if you don’t understand why the internet asks you to do such tedious things, it’ll lead to some frustration. Passwords such as ‘12345’ or ‘password’ are so bad that they can be cracked in less time than it takes to type them. Websites requiring you to have a complex password are asking you to do this because it’s the length, uniqueness, and complexity that determine how difficult your password is to crack. At Digital Marketing Group, we help our clients understand security and the reasoning behind it.


Why Do I Need A Website?

There are almost 4 billion people who use the internet daily and over one and a half billion of these users have ordered something from an e-commerce website. Some companies spend millions of dollars in creating marketing materials and distributing them. If you have a website, that is already a  major part of your marketing materials. Anybody can find anything about you or your products instantly online because your website is communicating with them 24 hours a day, 7 days a week, 365 days a year, every year. Even when you’re not working, your site is working to build relationships with potential clients.

If you have a site that is built right, the visibility of your website on search engines will increase. If you’re talking to a marketing company, you should always make sure that your website will be built responsively and following W3C semantics. Your web marketing is completely dynamic, as in that you can keep it up-to-date and update it whenever you please. You can use it to communicate with potential customers and gather feedback about your products and brand. You can also sell products directly from your website. Having an e-commerce based site can reduce overhead while delivering sales available 24/7.


The sooner you begin to build a digital marketing presence, the better. It’s safe to bet that your competitors already know this, too. Potential customers are making decisions based on the standard of your website. At Digital Marketing Group, we know the ins-and-outs of the digital field and we’ve helped hundreds of customers build from no digital presence to a full-scale internet brand.