Why Should I Care About Responsive Design?

Around 80% of the total web traffic today is using a mobile device - cellphone, tablet, 2-in-1, etc. to access the internet....

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Why Is Brand Awareness Important?

When business starts to slow down, it is almost always the fault of declining brand awareness. It is important to have a realistic...

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Can A Digital Marketing Agency Help Me?

Presenting your brand to customers is a huge challenge that any business faces on a daily basis. Every business needs to have...

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Should I Just Use A Site Builder?

The difference between getting a site that is custom built to what you need it to be and an online editor such as Wix or SiteBuilder...

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Should I Invest In Digital Marketing?

In today's market, almost every one of your prospective clients are found online. Traditional forms of advertising have...

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What Should I Do To Increase Facebook Interactions?

Facebook is rapidly pushing almost 1.5 billion monthly active users, so it's a smart move to get a page to represent your...

Read More...

Why is DMG Different?

Digital Marketing Group offers top-notch digital marketing from a talented team. What makes us different? We have years of...

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What Is Retargeting?

Have you ever viewed some product on a website only to watch it follow you wherever you go on the internet? This is retargeting....

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When Should You Update Your Website?

This shouldn’t even be a question, right?

It’s unlikely that you would ever forget that your business...

Read More...

What Is Responsive Design?

The usage of smartphones and tablets browsing the internet is rapidly increasing and the amount of users is advancing towards...

Read More...

Why Should I Care About Responsive Design?

Around 80% of the total web traffic today is using a mobile device - cellphone, tablet, 2-in-1, etc. to access the internet. While bringing traffic to your website is always important, depending on your business, mobile traffic could absolutely be essential to expanding your growing product. Your website is an extension of your company and will represent you all day, every day. No matter what device, you want to deliver the best user experience to any and every visitor to your website. If your website is built responsively and considered mobile-friendly, search engines such as Google will favor your search result over non-responsive websites. This is being done to help the average consumer locate more relevant and local results while searching the internet from their mobile devices.


Why Is Brand Awareness Important?

When business starts to slow down, it is almost always the fault of declining brand awareness. It is important to have a realistic evaluation of what and where your business is, understanding the opportunity for your products and services, and knowing what kind of content you should have. Once you establish where the awareness needs to increase within your brand, it's time to act. The reputation of your brand and it's connection with the community is important to keep in mind when determining what kind of brand awareness you want to promote. With so many choices on the market, consumers are always looking for a reason why they should invest their time and money into your product or services. If you can integrate your "why" directly into your marketing channels, it will help increase the awareness of your brand. At Digital Marketing Group, we create a strategy for your brand to help eliminate some of the hardships of marketing. Our goal is to increase the awareness of your brand while delivering your content directly to potential consumers. 


Can A Digital Marketing Agency Help Me?

Presenting your brand to customers is a huge challenge that any business faces on a daily basis. Every business needs to have an effective plan to market if they want to grow. But there are a lot of companies out there that try to settle with little effort put into this plan, but the truth is that no matter what happens, your website and marketing strategy will never be complete because there is no end point if you're planning to grow. If you walk into a store that you've never heard of before and it looked like a mess, your impression would be that the store is a no go. Unfortunately, as time passes in the digital marketing industry technology continues to evolve and websites that were once beautiful become outdated and messy. Any decent digital marketing agency will build a relationship with you and help you understand when to update your design, content, and marketing. With Digital Marketing Group, you have a team of talented professionals who are dedicated to watching our clients grow and exceed their goals. Do you want to grow? Check out http://digitalmktgrp.com/ for more information. 


Should I Just Use A Site Builder?

The difference between getting a site that is custom built to what you need it to be and an online editor such as Wix or SiteBuilder is essentially the difference between getting a NASA Rover and Kia Forte. Both of these products do the same thing, but in such a different way. A custom-built website is completely flexible and can grow with you and your brand. As you expand, you may need significant changes to the design and functionality of your site. If you’re working with a site builder, you may have to start over from scratch every time. Custom sites are built to be responsive, meaning that they are built to look and work great on whatever device you are using, and with over 80% of the market accessing the internet through mobile devices, this is a necessity. With our custom built websites, we build the site in a way that it is built with completely clean code. What’s the benefit of that, you may be asking? Clean code helps search engines such as Google or Bing to get information from your page and display it on their sites. If you’re interested in more information about getting a website or how we can benefit your internet brand, get in touch with us. 


Should I Invest In Digital Marketing?

In today's market, almost every one of your prospective clients are found online. Traditional forms of advertising have sold by marketing that they can reach up to a certain amount of subscribers. Well, on the internet, you could reach almost more than half the entire world. To put that into a number, that's somewhere around 3.5 billion people. Companies must leverage all digital channels such as their website, Facebook, Twitter, Google, Bing, and more to connect with current and potential customers. At Digital Marketing Group, we help ease the jump into full scale digital marketing. Our goal is to help you build a brand that is active, recognized, and respected. Our methods help build the reputation and awareness of your brand. If you're interested in learning more about how we could help your brand's digital presence grow, contact us today.


What Should I Do To Increase Facebook Interactions?

Facebook is rapidly pushing almost 1.5 billion monthly active users, so it's a smart move to get a page to represent your brand. However, you can't just create a page and expect leads to jump on it. You have to create a page that users want to notice, Like, and engage with. You should start by picking a profile picture and cover photo that potential and existing customers can recognize. It could be a brand logo, or a photo of a product that people will notice. It is very important to stay recognizable. Follow this up by filling out the 'About' section with a brief, descriptive description of your brand as this is one of the first places that people will look while viewing your page. We also recommend linking your website from your Facebook, so users can easily find it from your profile. One of the most important things that you'll want to do for your Facebook page is to stay active and interactive. If somebody comments or messages your business page, you'll want to respond in a professional and informative manner, as quick as you can (business hours permitting, of course).

If you'd like to learn more about social media marketing and how Digital Marketing Group can help you, contact us for a free consultation. 


Why is DMG Different?

Digital Marketing Group offers top-notch digital marketing from a talented team. What makes us different? We have years of experience offering the services that we have and with services including web design & development, video production, social media marketing, lightning fast hosting, personalized customer support and more, how could you go wrong? To us, the user experience is the most important aspect of business and whether you're a local business or a national chain, our personalized in-house content management system can support you. If you want to experience what makes Digital Marketing Group different, contact us for a consultation, or visit our website at http://digitalmktgrp.com/


What Is Retargeting?

Have you ever viewed some product on a website only to watch it follow you wherever you go on the internet? This is retargeting. Retargeting is a very efficient way of creating conversions and brand recognition. Advertising services track what sites your users visit then dynamically display advertisements based on the content they viewed on your website throughout their network of websites. This allows you to display a targeted advertisement because you already know the user is interested in your products. Retargeting is best used in part of a digital marketing strategy. It is recommended for these strategies to involve content marketing, targeted displays, and retargeting. At Digital Marketing Group, we build a customized strategy that is good for your brand. To learn more about how we can help your brand grow, contact us via our website or call us at (330)-343-1476.


When Should You Update Your Website?

This shouldn’t even be a question, right?

It’s unlikely that you would ever forget that your business or brand has an online presence, but your content and look of your site might say something different to your visitors and potential customers.

We get it. You're busy running your business and making sure that product is selling. Fortunately for you, at DMG we are always thinking about your website.

What content your site displays can be as important as the technologies used. It’s why we believe that there isn't a one size fits all approach in website design. Your content should be fresh and stay updated, so that it can convey to your customers that you are still there! At DMG, We look at what you have and take the time to understand your goals before we begin brainstorming on how to grow your brand's presence.

Are you proud of your website? What about the content on it? If you were a customer, would you do business with your company? It might be time for a few updates, or even a complete re-design! Connect with us for a free estimate.


What Is Responsive Design?

The usage of smartphones and tablets browsing the internet is rapidly increasing and the amount of users is advancing towards 80% of the total web traffic. Depending on your business, mobile traffic could absolutely be essential to your growing your brand and product. No matter what device, you want to deliver the best user experience to any visitors to your site.

If your website is responsively built and considered mobile-friendly, search engines such as Google will actually boost the ranking of your pages on their mobile search results. This is being done to help the average consumer locate much more relevant results while they are searching the internet from their mobile devices.

We know what you're wondering. How can you tell if your website is mobile-friendly or not? You can use this link to test your pages: https://www.google.com/webmasters/tools/mobile-friendly/

What if your website isn't mobile friendly? We can help. Check out our services page to learn more about what we do as a company and how we can help. If you're still interested in learning more about what we can do to help, give us a shout.